Shop Black University

At Shop Black University, we know running a business solo can feel overwhelming. That’s why we offer more than just events. Our programs are built to help you turn short-term wins into long-term growth.

With us guiding the way, and support from community partners, you'll get access to workshops, check-ins, and resources that fit your needs. Our goal is to help you make sales today, keep your customers coming back, and set your business up for lasting success.

Our programs—Beyond the Booth, Creative Entrepreneurs Bootcamp, and Digital Growth Essentials——give you the support you need to go from pop-up sales to a business that works year-round. We’re here to help you build something steady, with real tools and guidance for every step.

Beyond the Booth (10-Week Program)

Build a Real Business That Works For You Beyond Events

This program is different. We’re not just giving you a business plan template. Beyond the Booth is built for solopreneurs and creative entrepreneurs who are used to selling at pop-up events and want to turn those sales into something steady and reliable.

Over 10 weeks, we’ll focus on what really matters for growing your small business:

A Simple Business Plan That Fits You: Instead of a one-size-fits-all plan, we help you build a roadmap that matches your unique business—whether you’re in art, crafts, food, or services.
Pricing That Pays You Fairly: Pricing can be confusing, so we make it simple. You’ll learn how to set prices that cover your costs, value your time, and make a profit.
Keeping Customers After the Event: Most programs don’t focus on what happens after a pop-up. We show you how to keep customers interested, so they buy from you again even when you’re not at an event.
Using Tools to Make Sales Easier: We know tech can feel overwhelming. We walk you through simple tools for tracking your sales, understanding what sells best, and connecting with customers online.
Building a Brand That Speaks to People: You’ll learn how to create a brand that’s more than a logo—a brand that connects with people and makes them remember you.

By the end, you’ll have real, practical steps you can use to grow a business that fits your life and goals—not just a one-size-fits-all plan.

Who This Is For

This program is for solopreneurs and creative entrepreneurs who rely on pop-up events but want steady, year-round income. If you’re ready to move beyond “just getting by” and build a lasting business, this program will guide you with clear, easy steps.

What You’ll Gain

By the end of the 10-week program, you’ll walk away with:

A Simple, Actionable Business Plan that makes sense for your unique business and goals
A Pricing Strategy that reflects your worth and ensures you’re covering your costs and making a profit
A Clear Brand Identity that helps customers remember you and choose your products
A Step-by-Step Sales Plan to keep customers engaged and buying from you—even after events
Practical Money Skills to handle cash flow, manage busy and slow seasons, and make smart spending choices
Basic Data Skills to understand what products are working, what your customers want, and where to focus next

This program is all about giving you real tools and knowledge to build a business that supports you, so you’re not just relying on the next event or pop-up to make it work.

Creative Entrepreneurs Bootcamp (2-Day Intensive)

Build a Business That Honors Your Creativity

This bootcamp is designed specifically for creative entrepreneurs who want to turn their passion into a thriving business without losing the joy of creating. Over two days, we'll help you blend your artistic skills with simple business steps, so you can grow without feeling overwhelmed.

What We'll Cover

Turning Your Creativity into a Business Plan Learn how to shape your ideas into a clear, easy-to-follow plan that fits your vision. We'll help you identify what makes your work special and how to share that with others.
Pricing Your Art Fairly Understand how to set prices that reflect the true value of your time and talent. We'll guide you through figuring out costs and setting prices that feel right.
Connecting with Customers Who Love Your Work Discover how to find and reach people who appreciate your creativity. We'll show you how to tell your story in a way that draws customers in and keeps them interested.
Balancing Art and Business Learn simple ways to handle the business side without it taking over your creative time. We'll share tips on managing tasks, so you have more energy for what you love.
Using Online Platforms to Showcase Your CreativityWe'll guide you in setting up an online presence that reflects your style, helping you reach a wider audience without losing your unique touch.

Who This Is For

Creative entrepreneurs who want to build a business around their art, craft, or creative services and need practical steps to make it happen without sacrificing their passion.

What You'll Gain

By the end of the bootcamp, you'll have:

A Clear Plan to turn your creative passion into a real business
Confidence in Pricing your work in a way that honors your effort
Tools to Reach the Right Customers who appreciate what you create
Strategies to Balance your creative work with business tasks
An Online Presence that showcases your art and attracts fans

Learn to turn your creativity into a business with a clear plan, fair pricing, a strong online presence, and strategies for balancing art with business.

Digital Growth Essentials: Using Tech to Build Your Business (3-hour workshop)

Leverage Data, Automation, and Social Media to Drive Sales

This 3-hour workshop is ideal for solopreneurs and creative entrepreneurs who want to take their business online in a smart, effective way.

Digital Growth Essentials focuses on using the right tools and strategies to save time, attract customers, and make data-driven decisions that help your business thrive.

What We’ll Cover

Setting Up an Online Store That Works
We’ll guide you through creating a simple, functional online shop where customers can easily find and buy your products. No tech headaches—just straightforward steps to get started.
Using Data to Make Smart Choices
Learn the basics of tracking sales and customer data, like best-sellers and customer locations. We’ll show you how to use this information to decide what products to stock, when to run promotions, and how to adjust your marketing to improve results.
Automation for Seamless Follow-Ups and Sales
Discover easy automation tools that save time, like email follow-ups to thank customers, reminders for abandoned carts, and automatic posts for new products. You’ll learn to set up these tools to stay connected with customers without constant hands-on effort.
Connecting Your Store to Social Media Learn how to link your store to social media to make sales easy for your followers. We’ll cover how to create posts that drive sales directly and how to use social media to keep people engaged with your brand.
Using AI Tools as a Small Business Owner Get introduced to simple AI tools that can help you analyze data, spot trends, and even create quick marketing content. You’ll see how AI can make your day-to-day easier without needing advanced tech skills.

Who This Is For

This workshop is for solopreneurs and creative entrepreneurs ready to make the most of technology and data to save time and increase sales. If you want to take control of your online presence and use tech to work smarter, this workshop is for you.

What You’ll Gain

By the end of the workshop, you’ll have:

An Online Store set up and ready for orders
A Data-Driven Plan for making decisions about what’s working and where to focus
Automated Tools for follow-ups, customer reminders, and social media
Integrated Social Media channels to make it easy for followers to buy
Practical AI Skills for analyzing trends and creating marketing content quickly

With Digital Growth Essentials, you’ll have a tech-savvy approach to running your business online, helping you reach new customers and grow without added stress.