Welcome to Shop Black University!

At Shop Black University (SBU), we know what it’s like to do it all on your own—balancing making your products with trying to make a steady income.

We’re here to help solopreneurs and creative entrepreneurs who want to go beyond pop-ups and craft fairs to build a business that works year-round. Our goal is to give you the know-how, tools, and support to make that happen.

Join the Network for Free

Why Shop Black University?

Helping You Turn Your Passion into a Real, Lasting Business

  • Programs Made for You: We focus on real steps to help you get noticed, make sales, and keep your business growing—without the guesswork.
  • Guidance You Can Trust: Learn from people who’ve been where you are and found ways to make it work. We skip the fluff and go straight to what matters.
  • A Community That Has Your Back: Join a network of other solo business owners who get it. Share tips, swap experiences, and grow together.
See How It Works

The SBU Community: Your Path to Steady, Long-Term Success

What You’ll Get with Each Program:

  • Beyond the Booth (10-Week Program): Build a business that lasts with easy steps for pricing, branding, keeping customers, and making sales all year, not just at pop-up events.
  • Creative Entrepreneurs Bootcamp (2-Day Intensive): Turn what you love creating into a real business, with a plan, fair prices, ways to connect with customers, and a setup that doesn’t drain your creative energy.
  • Digital Growth Essentials (3-Hour Workshop): Get your store online, use simple tools to save time, connect with customers on social media, and make decisions that help your business grow.

Our programs aren’t just classes—they’re your path to building confidence, growing your sales, and turning one-time buyers into loyal customers.

Explore Programs to Build Your Business

Join a Supportive Community:

Don't Let Your Business Dreams Slip Away

When you join Shop Black University, you’re connecting with other solopreneurs and creative entrepreneurs who want to build real, lasting businesses together.

Our community is open to anyone looking for straightforward, effective strategies for pricing, branding, marketing, and using tech tools to grow beyond pop-ups and keep customers coming back.

Benefits of Joining the Network:

  • Easy Steps to Grow: Get simple tips for pricing, branding, and setting up your business without all the confusing stuff.
  • A Supportive Community: Connect with others like you who get what it’s like to run a small business solo.
  • Ready-to-Use Tools: Access templates and resources that save you time—like pricing guides, customer follow-up templates, and social media posts.
  • Monthly Help Sessions: Join easy-to-follow Q&As and workshops that cover what you need to know, like handling money and using social media.
  • Simple Tech Tips: Learn about easy tools to track sales, reach customers automatically, and make better choices without the extra hassle.
  • Help with Online Sales: Get guidance on setting up your online store and connecting with customers beyond events.
Join the Network for Free

Our Mission: Helping Black-Owned Businesses Build Lasting Success

At Shop Black University, we’re here to help Black-owned businesses do more than just get by—we want to see you succeed for the long run.

We make it easier to take action with tools and strategies that help you reach your goals. Our mission is simple: to help you open your doors and keep them open.

  • Get Seen with Shop Black Fest: A platform to reach new customers and build connections.
  • Grow with SBU Programs: Practical programs that show you how to make smart choices and keep growing steadily.

We’re with you every step of the way, from getting started to building lasting success.

Start Your Journey

Transformation Journey

What You’ll Gain from SBU:

Whether you’re just starting out or looking to expand online, we get it. Running a small business on your own is tough—you’re handling sales, marketing, and everything else without enough guidance.

Here’s what changes after you join Shop Black University:

Before Joining SBU

  • You rely on pop-ups to make sales, but keeping customers interested outside events feels impossible.
  • You’re tired of juggling everything yourself, with no clear plan to make things easier.
  • You’re trying to figure out what actually works, but time and resources are limited.
  • You’re stuck with hit-or-miss sales and marketing, seeing little consistency.
  • You feel overwhelmed by all the tech tools you “should” be using but don’t know where to start.

After Joining SBU

  • You’re using feedback from events to understand your customers, bringing them back time after time.
  • You’re saving hours with tools that simplify marketing and sales, so you can focus on what you enjoy.
  • Your online sales are steady, backed by a clear plan that keeps customers coming back.
  • You’re connecting with people beyond pop-ups, turning first-time buyers into regulars.
  • You feel confident in your direction, with tools and a plan that work for your business.